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“People will think I’m crazy for saying 2020 was great.”

But Alfredo Piferi, the young talent behind his namesake brand Piferi, should be proud. During a crippling pandemic that made it virtually impossible for emerging designers to break through, the former head of design at Jimmy Choo won over retailers with a collection that has all the right ingredients for success.

Piferi said he relishes the production challenges — and key buyers believe his vision is on point.

Holli Rogers, CEO of Browns and chief brand officer at Farfetch, said;

“Conscious is at the forefront of our minds when searching for brands, and Piferi embodies the key elements of the new luxury: sustainability, craftsmanship and design,”

Christopher Suarez, the former Nicholas Kirkwood CEO who mentored Piferi during the launch,said;

“Alfredo is a unique talent. He possesses the ability to conceive and execute a clear vision and has a customer-focused understanding and strategy at the core of his brand — while having immense product and supply chain knowledge,”

Irene Yu, GMM of On Pedder, which is stocking Piferi at eight stores in China, said the new label checks several important boxes.

“Along with impressing our eco-conscious shoppers, Alfredo’s design codes also offer our customers options that feel new and exciting,”

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