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Former Top Designer at Jimmy Choo Is Launching a Vegan Luxury Collection

After building his resume at top brands including Jimmy Choo and Burberry, Alfredo Pīferi is striking out on his own with the debut of his namesake vegan luxury brand. Pīferi is definitely one to watch during a European collections season that has seen a noticeable lack of new launches.

While many emerging designers enter the industry with little experience, Pīferi — who left his post as head of design at Jimmy Choo last year — understands how to craft a shoe that’s both fashion-forward and commercial. The made-in-Italy collection’s architectural aesthetic, environmentally responsible mission and sharp price points — combined with distinctive pink branding — are all critical to the equation.

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