Pīferi won't let the new London lockdown, which begins this weekend, impact his excitement or hopes for Harrods launch. He told WWD,

“In a moment of crisis, people are required to have more courage. I appreciate the courage of retailers."

Harrods is just the beginning of the brand's store debut: At the end of November, the brand will be sold in Browns in London, Level in Dubai, and with Pedder Group in five locations in China.