When Alfredo Piferi, a shoe veteran who worked as the design director of Jimmy Choo for years, launched his eponymous label, he had a vision of bringing a more modern, inclusive perspective to the footwear market. 

It’s why he went the extra mile to convince luxury manufacturers in Italy to start working with vegan leather; why he offers his full range in a broader size range; and why he makes a point to include different shades of nude across his collections to cater to women with different skin tones.