The former head designer of Jimmy Choo – Alfredo Piferi launched his footwear brand at the beginning of this year, with the aim of offering shoes that were as sustainable as they were sexy and desirable.

His modern vision and commitment to sustainability – he only uses vegan leathers and upcycled materials – clearly struck a record in today’s market. Despite the year’s challenges, the label has kept on growing and is made its debut in Harrods Shoe Heaven in-store and online.

The brand is taking over the main pop-up space at the centre of the department store’s famous Shoe Heaven, with its signature stiletto heels showcased on a large baby pink display, complete with swathes of candy pink material in the shape of clouds.